Why winging it won’t do

Why winging it won’t do

A clear, proactive, simple-to-execute communications plan is the dream of most comms teams, but they don’t have time to do more than dream about it because they’re trapped in reaction mode: chasing emails, catching up on updates, answering requests.  A good...
The do’s and don’ts of website copy

The do’s and don’ts of website copy

Let’s be real – your website is often the first impression someone has of your business, and we all know how crucial first impressions are. Having a website isn’t just a ‘nice-to-have’, it’s a necessity. But here’s the catch: anyone can slap together a website....
Media magic takes muscle memory

Media magic takes muscle memory

Many people feel nervous at the thought of a media interview: what if I get a tricky question, what if I say something stupid, what if I freeze? Good media training will help you gain a new perspective because… guess what? The interview is not the hard part. Or,...
Don’t forget about local PR opportunities

Don’t forget about local PR opportunities

Sometimes in PR, we can get so focused on getting the big mainstream, prime time media hits, that we forget that the smaller media can be just as important to the audience you’re trying to reach. The media landscape continues to change, but regional and local titles...
The end (of financial year) is nigh

The end (of financial year) is nigh

End of financial year is upon us, and for many that means not only planning for the next FY, but assessing how well you spent your budget this financial year. You might still have budget to spend, which could sound like a win, but could actually be a problem. It might...