Don’t forget about local PR opportunities

Don’t forget about local PR opportunities

Sometimes in PR, we can get so focused on getting the big mainstream, prime time media hits, that we forget that the smaller media can be just as important to the audience you’re trying to reach. The media landscape continues to change, but regional and local titles...
The end (of financial year) is nigh

The end (of financial year) is nigh

End of financial year is upon us, and for many that means not only planning for the next FY, but assessing how well you spent your budget this financial year. You might still have budget to spend, which could sound like a win, but could actually be a problem. It might...
Acing your audience

Acing your audience

Many of our clients work in sectors where they have multi-layered or different audiences they need to reach, which adds a level of complexity in developing their content. This can be especially true on social media, where you have one channel meeting the needs of...
Pole position for Komatsu

Pole position for Komatsu

Formula 1 has swept the globe and increased tenfold in popularity in the last few years, in large part thanks to the Netflix series Drive to Survive. So when our client Komatsu announced they had signed on as a major global partner with one of the 10 teams on the F1...