I asked someone for their business card recently and was met with a look of skepticism. “Do people still do that?” they said. And it got me thinking… do they?? At Hardman Communications, we have business cards, but we’re debating the value of replacing them when they...
How many emails do you get each day? Multiply it by 10 and that’s probably the number of media pitches that land in the inbox of your favourite journo. If you want your big news covered, sometimes you have to do more than press send on a media release and just hope...
One of the sessions I was lucky enough to attend at this year’s PRIA Conference focused on ‘Impact storytelling: how evidence of impact is changing comms.’ We heard from a panel of experts on how we, as communicators, need to look beyond growth metrics and engagement...
Five years ago – maybe even 10 – just about every one of our clients was talking about sustainability, innovation, welfare. Those things still matter, but as with any conversation, things move on. If you want to stay relevant to your clients, your customers, your key...
How much copy do you need to put on a single page of your website to make it really irresistible to Google’s ranking algorithm? 200 words? 500? Actually, data shows the best ranking pages have between 1,400 and 2,000 words on them! This is especially useful to know if...
