One of the sessions I was lucky enough to attend at this year’s PRIA Conference focused on ‘Impact storytelling: how evidence of impact is changing comms.’ We heard from a panel of experts on how we, as communicators, need to look beyond growth metrics and engagement...
Five years ago – maybe even 10 – just about every one of our clients was talking about sustainability, innovation, welfare. Those things still matter, but as with any conversation, things move on. If you want to stay relevant to your clients, your customers, your key...
How much copy do you need to put on a single page of your website to make it really irresistible to Google’s ranking algorithm? 200 words? 500? Actually, data shows the best ranking pages have between 1,400 and 2,000 words on them! This is especially useful to know if...
We all start a new year and a new financial year off with the best of intentions but can quickly get sucked into the execution of the plan and business as usual tasks. Investing some time in reflecting on the previous year and looking forward to ensure things are on...
Is there a direct link between social media and your business objectives, and setting your brand values? Or is social media just a brand building platform, and somewhere businesses can interact with their customers? Aligning your social media goals to your business...
