by Hardman Staff | Apr 28, 2026 | Insights
When a major issue hits, everyone has a view (though not everyone has something valuable to say). The fuel crisis has quickly become a broad, high-profile conversation across industry, government and media. For organisations looking...
by Hardman Staff | Apr 27, 2026 | Insights
This month, I joined a panel at Western Sydney University’s PR@Western event, speaking with third-year communications students about AI, social media and what it all means for the future of the industry. These students are about to embark on careers in...
by Hardman Staff | Mar 18, 2026 | Insights
It can be tempting to jump straight to communications activity. Write the media release. Send the EDM. Post on LinkedIn. Brief the designer. Plan the event. But without a clear strategy underpinning it all, even the most creative campaigns can feel scattered and...
by Hardman Staff | Mar 18, 2026 | Insights
AI tools such as ChatGPT, Google AI Overviews and Perplexity draw heavily on third-party sources when summarising information about organisations. News outlets, industry publications and independent commentary are treated as stronger signals of credibility...
by Hardman Staff | Feb 16, 2026 | Insights
As a communications agency, we pride ourselves on not working in silos. Recently, our team took part in a peer review exercise where we reviewed client social media channels with fresh eyes, honest feedback and no emotional attachment. The...
