by Hardman Staff | May 26, 2026 | Insights
The Horticulture Code of Conduct is the most important piece of regulation for much of the fresh produce sector, and it’s up for review right now for the first time in a decade. The code shapes trading relationships, sets expectations across the supply...
by Hardman Staff | Apr 28, 2026 | Insights
When a major issue hits, everyone has a view (though not everyone has something valuable to say). The fuel crisis has quickly become a broad, high-profile conversation across industry, government and media. For organisations looking...
by Hardman Staff | Apr 27, 2026 | Insights
This month, I joined a panel at Western Sydney University’s PR@Western event, speaking with third-year communications students about AI, social media and what it all means for the future of the industry. These students are about to embark on careers in...
by Hardman Staff | Mar 18, 2026 | Insights
It can be tempting to jump straight to communications activity. Write the media release. Send the EDM. Post on LinkedIn. Brief the designer. Plan the event. But without a clear strategy underpinning it all, even the most creative campaigns can feel scattered and...
by Hardman Staff | Mar 18, 2026 | Insights
AI tools such as ChatGPT, Google AI Overviews and Perplexity draw heavily on third-party sources when summarising information about organisations. News outlets, industry publications and independent commentary are treated as stronger signals of credibility...
