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Get talking: the value of conversation

Get talking: the value of conversation

What’s the difference between a conversation and a meeting? To me, it’s about intent. Meetings have a specific purpose, where conversations often have no set goal. And that’s the value of them. Conversations are organic. There is no expectation on anyone to lead the...
Why you should be monitoring media

Why you should be monitoring media

They say the only thing worse than being talked about is not being talked about – but how do you know what people are saying about you if you are not even listening? It’s important now more than ever for brands to stay ahead of the curve and have a true...
Do you know how to work it?

Do you know how to work it?

Extroverts are not inherently better networkers, as some would believe. Effective networking depends on individual strengths, strategies, and personal preferences. Introverts can excel in cultivating deep, meaningful connections, while extroverts may thrive in larger,...
Who gets to work in ag?

Who gets to work in ag?

The Ag Professional is the journal of Ag Institute Australia (AIA). A few years ago, we helped the Institute move from a very expensive hard-copy model to a sleek digital format that will keep it viable – which is important, because it’s the only journal of its kind,...
Turns out it is rocket science

Turns out it is rocket science

There’s always something to learn in this business, including from other agencies. At the PRIA panel I moderated last week, we explored a project by our industry peer SOCIETY. What a great opportunity this was to get close to the work and the people that delivered it...