by Hardman Staff | Jul 23, 2024 | Insights
It’s hard to ignore the growing presence of AI and automated content. The dead web theory – some call it a conspiracy – suggests there is more AI than ‘real’ content on the web these days. But as a brand, you want to connect with actual people and that requires...
by Hardman Staff | Jun 20, 2024 | Insights
Many brands aspire to be thought leaders in their field, but often don’t know where to start, or what to say. Thought leadership has to be engaging. And it has to be leading. You must add something of value to the conversation. If you’re saying what everyone else is...
by Hardman Staff | Jun 20, 2024 | Insights
We can often get swept up in latest trends and complex strategies, aiming to outdo ourselves with glossy campaigns and surpassing our KPIs. And while I’m an advocate for learning something new and trying the latest, it’s equally important to not overlook the power of...
by Hardman Staff | May 21, 2024 | Insights
Advocacy, communications, public relations – they are all part of the mix when it comes to getting your message where it needs to go. Here’s a quick refresher on what’s what, and what might work for you: Communications is the umbrella that public relations and other...
by Hardman Staff | May 21, 2024 | Insights
End of financial year is upon us, and for many that means not only planning for the next FY, but assessing how well you spent your budget this financial year. You might still have budget to spend, which could sound like a win, but could actually be a problem. It might...
