Leveraging LinkedIn

Leveraging LinkedIn

We all know how powerful LinkedIn can be to enhance your professional brand, expand your network, and support your business goals. By strategically leveraging your individual LinkedIn profile, you can also position yourself as a valuable asset to your organisation,...
Boots in the dirt

Boots in the dirt

One of the best things about being in an agency with such a strong focus on agribusiness is that it takes me out of the office and into the orchards, the packing sheds, the fields and sometimes even the fish farm. It’s a fantastic way to see parts of the country I’d...
B2B comms – what’s next?

B2B comms – what’s next?

As the way businesses operate changes, and as the way we consume content is shifting, does the term B2B – business to business – need a rethink? That is what we heard at CommsCon the other week – where Ogilvy PR shared that at the heart of each business we’re...
Top tips for engaging government

Top tips for engaging government

Between the federal and state government cycles, it seems there’s always an election coming up somewhere. For businesses and organisations that rely on government funding, or operate in areas where government policy can drastically impact market opportunity, getting...
21 tips for nailing an interview

21 tips for nailing an interview

We’ve just finished delivering in-person media training, across the country, to the incredible finalists in this year’s AgriFutures Rural Women’s Award. What an inspiring range of initiatives being championed by these women in their local communities.  In the...