by Hardman Staff | Feb 24, 2024 | Insights
They say the only thing worse than being talked about is not being talked about – but how do you know what people are saying about you if you are not even listening? It’s important now more than ever for brands to stay ahead of the curve and have a true...
by Hardman Staff | Nov 24, 2023 | Insights
Extroverts are not inherently better networkers, as some would believe. Effective networking depends on individual strengths, strategies, and personal preferences. Introverts can excel in cultivating deep, meaningful connections, while extroverts may thrive in larger,...
by Hardman Staff | Nov 20, 2023 | Insights
The Ag Professional is the journal of Ag Institute Australia (AIA). A few years ago, we helped the Institute move from a very expensive hard-copy model to a sleek digital format that will keep it viable – which is important, because it’s the only journal of its kind,...
by Hardman Staff | Oct 23, 2023 | Insights
There’s always something to learn in this business, including from other agencies. At the PRIA panel I moderated last week, we explored a project by our industry peer SOCIETY. What a great opportunity this was to get close to the work and the people that delivered it...
by Hardman Staff | Oct 23, 2023 | Insights
When two of Komatsu’s newest mining machines were launching in Australia, we saw an opportunity to tee up an exclusive media opportunity to get them on prime-time TV. On show was the WE1850-3 hybrid wheel loader and the GD955-7 motor grader, and we invited Mackay’s...
