by Hardman Staff | Nov 20, 2023 | Insights
The Ag Professional is the journal of Ag Institute Australia (AIA). A few years ago, we helped the Institute move from a very expensive hard-copy model to a sleek digital format that will keep it viable – which is important, because it’s the only journal of its kind,...
by Hardman Staff | Oct 23, 2023 | Insights
There’s always something to learn in this business, including from other agencies. At the PRIA panel I moderated last week, we explored a project by our industry peer SOCIETY. What a great opportunity this was to get close to the work and the people that delivered it...
by Hardman Staff | Oct 23, 2023 | Insights
When two of Komatsu’s newest mining machines were launching in Australia, we saw an opportunity to tee up an exclusive media opportunity to get them on prime-time TV. On show was the WE1850-3 hybrid wheel loader and the GD955-7 motor grader, and we invited Mackay’s...
by Hardman Staff | Sep 26, 2023 | Insights
Do you ever dread writing another business social post and tire of coming up with new ways to say the same thing over and over? Or do you feel like your posts have become stale and you could be doing better? You are not alone. The struggle to create compelling posts...
by Hardman Staff | Sep 26, 2023 | Insights
Sometimes you get to do work you really, really love. And that’s the experience we had recently when we worked with AgriFutures to deliver media training sessions for the state finalists in their Rural Women’s Award program. This is an awards program that really gets...
