by Hardman Staff | Aug 28, 2025 | Insights
Inbox competition has never been tougher. Every day your audience is bombarded with emails and most are deleted in seconds. A good eDM (electronic direct mail aka newsletter) has a few non-negotiables. It puts the reader first, not the business. It has...
by Hardman Staff | Aug 28, 2025 | Insights
In August we focused on learning and growth – although of course we are always looking for ways to grow, both professionally and personally. Here’s a look at what’s been sparking our thoughts and growth: Sue – I re-read James Clear’s Atomic Habits this month, and it...
by Hardman Staff | Aug 28, 2025 | Insights
Why annual reports matter Too often, annual reports get stuck in Boring Land. Recycled content, stale messaging, last year’s template on repeat. They become financial boilerplate without story or soul. But your annual report doesn’t have to be an...
by Hardman Staff | Aug 28, 2025 | Insights
Last month I attended the Communication & Public Relations Australia (CPRA) Agency Leaders Retreat – two days of big ideas and honest conversations about where our industry is heading. Spending time with more than 80 communications agency leaders reminded me...
