How we work best

How we work best

Everyone has their own way of working, and what brings out our best can look completely different. From early mornings to late nights, quiet focus to shared energy, we share how Team HC works best. Sue – I work best early in the morning when the day feels...
Start with strategy

Start with strategy

It can be tempting to jump straight to communications activity. Write the media release. Send the EDM. Post on LinkedIn. Brief the designer. Plan the event.  But without a clear strategy underpinning it all, even the most creative campaigns can feel scattered and...
Media coverage matters to AI

Media coverage matters to AI

AI tools such as ChatGPT, Google AI Overviews and Perplexity draw heavily on third-party sources when summarising information about organisations. News outlets, industry publications and independent commentary are treated as stronger signals of credibility...