by Hardman Staff | Oct 23, 2023 | Insights
Did you know that TikTok has 1.5 billion users globally and 1 billion users are active each month? Those are not figures you ignore. But even if you’re not on TikTok, even if it’s not the right channel for your brand, even if you don’t care about it one bit – TikTok...
by Hardman Staff | Oct 23, 2023 | Insights
When two of Komatsu’s newest mining machines were launching in Australia, we saw an opportunity to tee up an exclusive media opportunity to get them on prime-time TV. On show was the WE1850-3 hybrid wheel loader and the GD955-7 motor grader, and we invited Mackay’s...
by Hardman Staff | Sep 26, 2023 | Insights
Sometimes things you collect don’t have to be material. Team HC shares what we’ve gathered along the way. From fridge magnets to memories, handbags to, well, people, we share our “collection” tendencies. Sue – I collect people and treasure connection. While that...
by Hardman Staff | Sep 26, 2023 | Insights
Do you ever dread writing another business social post and tire of coming up with new ways to say the same thing over and over? Or do you feel like your posts have become stale and you could be doing better? You are not alone. The struggle to create compelling posts...
by Hardman Staff | Sep 26, 2023 | Insights
Sometimes you get to do work you really, really love. And that’s the experience we had recently when we worked with AgriFutures to deliver media training sessions for the state finalists in their Rural Women’s Award program. This is an awards program that really gets...
by Hardman Staff | Sep 26, 2023 | Insights
A few weeks back, Team HC hit the road to the picturesque Hunter Valley for a three day offsite. Many might think – how much work can you actually do in the wine region? Well, we think we struck the perfect balance of work and play – and now I’m going to share what...
