by Hardman Staff | Mar 18, 2026 | Insights
It can be tempting to jump straight to communications activity. Write the media release. Send the EDM. Post on LinkedIn. Brief the designer. Plan the event. But without a clear strategy underpinning it all, even the most creative campaigns can feel scattered and...
by Hardman Staff | Mar 18, 2026 | Insights
AI tools such as ChatGPT, Google AI Overviews and Perplexity draw heavily on third-party sources when summarising information about organisations. News outlets, industry publications and independent commentary are treated as stronger signals of credibility...
by Hardman Staff | Feb 16, 2026 | Insights
As a communications agency, we pride ourselves on not working in silos. Recently, our team took part in a peer review exercise where we reviewed client social media channels with fresh eyes, honest feedback and no emotional attachment. The...
by Hardman Staff | Aug 28, 2025 | Insights
Inbox competition has never been tougher. Every day your audience is bombarded with emails and most are deleted in seconds. A good eDM (electronic direct mail aka newsletter) has a few non-negotiables. It puts the reader first, not the business. It has...
by Hardman Staff | Jun 23, 2025 | Insights
Let’s be real – your website is often the first impression someone has of your business, and we all know how crucial first impressions are. Having a website isn’t just a ‘nice-to-have’, it’s a necessity. But here’s the catch: anyone can slap together a website....
