by Hardman Staff | Aug 28, 2025 | Insights
Inbox competition has never been tougher. Every day your audience is bombarded with emails and most are deleted in seconds. A good eDM (electronic direct mail aka newsletter) has a few non-negotiables. It puts the reader first, not the business. It has...
by Hardman Staff | Jun 23, 2025 | Insights
Let’s be real – your website is often the first impression someone has of your business, and we all know how crucial first impressions are. Having a website isn’t just a ‘nice-to-have’, it’s a necessity. But here’s the catch: anyone can slap together a website....
by Hardman Staff | May 20, 2025 | Insights
In a world where attention spans are shorter than ever, how you communicate with your audience is just as important as what you’re saying. Traditional text-heavy content may not be cutting through the noise like it used to. So, how do you make sure your content...
by Hardman Staff | May 20, 2025 | Insights
While the sausage sizzles have cooled and the corflutes have come down, the 2025 election campaign left behind some good learnings for comms and marketing teams. Authenticity wins the day Labor’s campaign stuck to a steady drumbeat: cost-of-living...
by Hardman Staff | May 20, 2025 | Insights
The transition to electric vehicles is a key part of reducing emissions and creating a more sustainable future. Many businesses are leaning into the EV transition, but for some, there is a lot to learn and it is not just a simple switch. From having suitable...
