Conversation has shifted – have you?

Conversation has shifted – have you?

Five years ago – maybe even 10 – just about every one of our clients was talking about sustainability, innovation, welfare. Those things still matter, but as with any conversation, things move on. If you want to stay relevant to your clients, your customers, your key...
We get by with a little help from our friends

We get by with a little help from our friends

We love referrals at HC. We take pride in the fact we are building a network of raving fans amongst our client base, from ex-staff and clients to industry contacts. So, it makes us feel really good when we get a recommendation for a potential new client we know we can...
How much is too much?

How much is too much?

How much copy do you need to put on a single page of your website to make it really irresistible to Google’s ranking algorithm? 200 words? 500? Actually, data shows the best ranking pages have between 1,400 and 2,000 words on them! This is especially useful to know if...
Communicating about climate change

Communicating about climate change

Climate change and Covid dominated as topics at this years’ Mumbrella360 – a two-day conference of ideas, insights and inspiration for over 2,000 senior professionals in media and marketing.  GreenCollar’s head of marketing, Susan Horn, shared some really...
Values vs Culture – what’s the difference?

Values vs Culture – what’s the difference?

Values. Culture. We all talk about them but how many of us really recognise them as fundamental to a business’s success and navigating troubled waters? They are not the same thing, and they are much more than buzzwords.  Values – your guiding beacons If you...