Comms lessons from Election 2025

Comms lessons from Election 2025

While the sausage sizzles have cooled and the corflutes have come down, the 2025 election campaign left behind some good learnings for comms and marketing teams.   Authenticity wins the day  Labor’s campaign stuck to a steady drumbeat: cost-of-living...
Driving EV change in NSW

Driving EV change in NSW

The transition to electric vehicles is a key part of reducing emissions and creating a more sustainable future. Many businesses are leaning into the EV transition, but for some, there is a lot to learn and it is not just a simple switch. From having suitable...
Raising the bar on reports

Raising the bar on reports

Annual reports. Operating plans. Board updates. White papers.   Reports are critical for businesses to meet their statutory and stakeholder obligations – but they’re also a great opportunity to create compelling messaging, demonstrate values and bring...
AI and the comms industry: what’s next?

AI and the comms industry: what’s next?

Whether we’re fully on the bandwagon and embracing AI every day, or just dipping our toe into ChatGPT with a few questions to see what it spits out, I think the majority of us will use AI for one reason or another in a meaningful way in the next 12-18 months. As...