Values vs Culture – what’s the difference?

Values vs Culture – what’s the difference?

Values. Culture. We all talk about them but how many of us really recognise them as fundamental to a business’s success and navigating troubled waters? They are not the same thing, and they are much more than buzzwords.  Values – your guiding beacons If you...
Valuing values

Valuing values

Earlier this month we had an opportunity to hold a content workshop for our engineering client UES International at their important offsite strategy session. They had brought in staff from all over the region and were spending time sharing, learning, and planning for...
What’s your UVP and how do you find it?

What’s your UVP and how do you find it?

Unique Selling Proposition (USP) or Unique Value Proposition (UVP), in a nutshell, is what sets your business apart from your competitors. It’s what makes your product or service different to others in your industry. What are you selling to customers that separates...
Content trends

Content trends

Last month I attended my first industry conference in ages, and in person. It was great. The networking, the content, the coffee, the giveaways (ha-ha – who doesn’t love a new notebook and pen).  The conference was CommsCon by Mumbrella, aptly...
Telling their story

Telling their story

Davey Water Products has been manufacturing and supplying industry leading pumps, filtration systems and pioneering new and innovative solutions for the water industry for over 80 years. A critical part of their success is the Davey Master Dealer network that supports...