ChatGPT has been a hot topic the past few weeks. If you haven’t heard of it, it’s an AI-driven chatbot that can produce extremely sophisticated content. It is capable of generating human-like responses to a wide range of prompts, including questions, statements and...
These past few months we’ve been doing a lot more media work than usual – planned campaigns plus jumping on urgent news opportunities for our clients. It’s been invigorating working towards deadlines and ensuring our clients coverage makes publication, but one...
Five years ago – maybe even 10 – just about every one of our clients was talking about sustainability, innovation, welfare. Those things still matter, but as with any conversation, things move on. If you want to stay relevant to your clients, your customers, your key...
We love referrals at HC. We take pride in the fact we are building a network of raving fans amongst our client base, from ex-staff and clients to industry contacts. So, it makes us feel really good when we get a recommendation for a potential new client we know we can...
How much copy do you need to put on a single page of your website to make it really irresistible to Google’s ranking algorithm? 200 words? 500? Actually, data shows the best ranking pages have between 1,400 and 2,000 words on them! This is especially useful to know if...
