Pole position for Komatsu

Pole position for Komatsu

Formula 1 has swept the globe and increased tenfold in popularity in the last few years, in large part thanks to the Netflix series Drive to Survive. So when our client Komatsu announced they had signed on as a major global partner with one of the 10 teams on the F1...
Delivering success: AMPC’s Meat Industry Day

Delivering success: AMPC’s Meat Industry Day

Last week I was lucky enough to attend the APPEX 2024 conference in Melbourne to help our client Australian Meat Processor Corporation (AMPC) run their Meat Industry Day of panels and discussions on “Collaboration, Commercialisation and the Future of the Red...
Eye on Agronomeye

Eye on Agronomeye

Agronomeye has had some great news to tell lately, and it’s been so rewarding to help them tell it. They’ve recently announced a new partnership that will allow every Tasmanian farmer to access a digital twin (AgTwin) of their property. You can read more about what...
Who gets to work in ag?

Who gets to work in ag?

The Ag Professional is the journal of Ag Institute Australia (AIA). A few years ago, we helped the Institute move from a very expensive hard-copy model to a sleek digital format that will keep it viable – which is important, because it’s the only journal of its kind,...
When the machines hit Mackay

When the machines hit Mackay

When two of Komatsu’s newest mining machines were launching in Australia, we saw an opportunity to tee up an exclusive media opportunity to get them on prime-time TV. On show was the WE1850-3 hybrid wheel loader and the GD955-7 motor grader, and we invited Mackay’s...