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Eye on Agronomeye

Eye on Agronomeye

Agronomeye has had some great news to tell lately, and it’s been so rewarding to help them tell it. They’ve recently announced a new partnership that will allow every Tasmanian farmer to access a digital twin (AgTwin) of their property. You can read more about what...
Who gets to work in ag?

Who gets to work in ag?

The Ag Professional is the journal of Ag Institute Australia (AIA). A few years ago, we helped the Institute move from a very expensive hard-copy model to a sleek digital format that will keep it viable – which is important, because it’s the only journal of its kind,...
When the machines hit Mackay

When the machines hit Mackay

When two of Komatsu’s newest mining machines were launching in Australia, we saw an opportunity to tee up an exclusive media opportunity to get them on prime-time TV. On show was the WE1850-3 hybrid wheel loader and the GD955-7 motor grader, and we invited Mackay’s...
The carbon farming miss

The carbon farming miss

If you operate in or around agribusiness in Australia, you are probably hearing the term ‘carbon farming’ every second day. Even if you’re not in ag, you are probably familiar with the concept of carbon credits, which allow polluting businesses to buy credits to...