by Hardman Staff | Aug 28, 2025 | Insights
Inbox competition has never been tougher. Every day your audience is bombarded with emails and most are deleted in seconds. A good eDM (electronic direct mail aka newsletter) has a few non-negotiables. It puts the reader first, not the business. It has...
by Hardman Staff | Jul 22, 2025 | Insights
The way we consume breaking news has transformed dramatically in the last 10, even 20 years. Recent events like the Erin Patterson trial are a prime example of this and show just how much our media consumption habits have changed. I don’t know about you, but every day...
by Hardman Staff | May 20, 2025 | Insights
In a world where attention spans are shorter than ever, how you communicate with your audience is just as important as what you’re saying. Traditional text-heavy content may not be cutting through the noise like it used to. So, how do you make sure your content...
by Hardman Staff | May 20, 2025 | Insights
The transition to electric vehicles is a key part of reducing emissions and creating a more sustainable future. Many businesses are leaning into the EV transition, but for some, there is a lot to learn and it is not just a simple switch. From having suitable...
by Hardman Staff | Apr 23, 2025 | Insights
Let’s face it – social media posts are essential to any business, but they can quickly turn into a time-consuming task. From brainstorming ideas and designing visuals to scheduling, tagging and engaging with your community, the process can easily take longer...
