by Hardman Staff | Aug 26, 2024 | Insights
Sometimes we need to help clients make big decisions, like completely ditching their successful social media platforms and starting fresh. The effort and time it takes to build a social platform and follower numbers is monumental, so when we told a client that they...
by Hardman Staff | Jul 23, 2024 | Insights
It’s hard to ignore the growing presence of AI and automated content. The dead web theory – some call it a conspiracy – suggests there is more AI than ‘real’ content on the web these days. But as a brand, you want to connect with actual people and that requires...
by Hardman Staff | Jun 20, 2024 | Insights
We can often get swept up in latest trends and complex strategies, aiming to outdo ourselves with glossy campaigns and surpassing our KPIs. And while I’m an advocate for learning something new and trying the latest, it’s equally important to not overlook the power of...
by Hardman Staff | May 21, 2024 | Insights
Have you ever been tempted to take a break from posting on social media? Perhaps you’re too busy, budget is tight, or you just find yourself thinking “what could a few months hurt?”. Unfortunately, it can hurt. And it can take longer than you think to bounce...
by Hardman Staff | Apr 23, 2024 | Insights
Many of our clients work in sectors where they have multi-layered or different audiences they need to reach, which adds a level of complexity in developing their content. This can be especially true on social media, where you have one channel meeting the needs of...
