ChatGPT – coming ready or not

ChatGPT – coming ready or not

ChatGPT has been a hot topic the past few weeks. If you haven’t heard of it, it’s an AI-driven chatbot that can produce extremely sophisticated content. It is capable of generating human-like responses to a wide range of prompts, including questions, statements and...
The art of ‘nemawashi’

The art of ‘nemawashi’

Have you heard of Nemawashi? Neither had we until last year, but it’s a phrase that really made us think about how we can do and be more ‘nemawashi’ when working with our clients. ‘Nemawashi’ is a Japanese term that translates to “going around the roots.” It’s a...
Tips for the pitch

Tips for the pitch

These past few months we’ve been doing a lot more media work than usual – planned campaigns plus jumping on urgent news opportunities for our clients. It’s been invigorating working towards deadlines and ensuring our clients coverage makes publication, but one...
Make an impact

Make an impact

One of the sessions I was lucky enough to attend at this year’s PRIA Conference focused on ‘Impact storytelling: how evidence of impact is changing comms.’ We heard from a panel of experts on how we, as communicators, need to look beyond growth metrics and engagement...
Three nuggets of wisdom

Three nuggets of wisdom

Gosh it is good to get back out there. To jump on a plane, visit clients, learn new things, be inspired, network and throw in some laughs and a few very good meals and sunrises. That’s exactly what Kendi, Alex and I did last week when we travelled to the Gold Coast to...