Three nuggets of wisdom

Three nuggets of wisdom

Gosh it is good to get back out there. To jump on a plane, visit clients, learn new things, be inspired, network and throw in some laughs and a few very good meals and sunrises. That’s exactly what Kendi, Alex and I did last week when we travelled to the Gold Coast to...
Conversation has shifted – have you?

Conversation has shifted – have you?

Five years ago – maybe even 10 – just about every one of our clients was talking about sustainability, innovation, welfare. Those things still matter, but as with any conversation, things move on. If you want to stay relevant to your clients, your customers, your key...
How much is too much?

How much is too much?

How much copy do you need to put on a single page of your website to make it really irresistible to Google’s ranking algorithm? 200 words? 500? Actually, data shows the best ranking pages have between 1,400 and 2,000 words on them! This is especially useful to know if...
Communicating about climate change

Communicating about climate change

Climate change and Covid dominated as topics at this years’ Mumbrella360 – a two-day conference of ideas, insights and inspiration for over 2,000 senior professionals in media and marketing.  GreenCollar’s head of marketing, Susan Horn, shared some really...
Starting a new financial year off right

Starting a new financial year off right

We all start a new year and a new financial year off with the best of intentions but can quickly get sucked into the execution of the plan and business as usual tasks. Investing some time in reflecting on the previous year and looking forward to ensure things are on...