Want to try something new online?

Want to try something new online?

Digital transformation isn’t a new concept, but over the past few years in particular (thanks Covid!) businesses that have jumped on the digital transformation bandwagon have been the overall winners.   Why are change-makers so rare?  Very few people...
Digital transformation doesn’t have to be scary

Digital transformation doesn’t have to be scary

One of the silver linings of the Covid-19 pandemic is the rapid pace of digital transformation happening across all industries. If you haven’t adopted a new digital technology in the last two years, you risk being left behind because a lot of what has been introduced...
Hello to Biax

Hello to Biax

Holloway Group is a new breed of Australian manufacturing business, with a strong focus on innovation and sustainability and an appetite for growth. Most recently, the group acquired Biax, and we have been working with them to tell the world about it. This...
What’s your UVP and how do you find it?

What’s your UVP and how do you find it?

Unique Selling Proposition (USP) or Unique Value Proposition (UVP), in a nutshell, is what sets your business apart from your competitors. It’s what makes your product or service different to others in your industry. What are you selling to customers that separates...
Planning a communications plan

Planning a communications plan

Recently, we held a training session on communications planning for the City of Parramatta Council, targeted at start-ups and small businesses located in Western Sydney. The session covered the basics of starting, building and reporting on your communications plan....