by Hardman Staff | Nov 23, 2021 | Insights
Unique Selling Proposition (USP) or Unique Value Proposition (UVP), in a nutshell, is what sets your business apart from your competitors. It’s what makes your product or service different to others in your industry. What are you selling to customers that separates...
by Hardman Staff | Sep 22, 2021 | Insights
Recently, we held a training session on communications planning for the City of Parramatta Council, targeted at start-ups and small businesses located in Western Sydney. The session covered the basics of starting, building and reporting on your communications plan....
by Hardman Staff | Jul 15, 2021 | Insights
This week I was really pleased to chat with a business owner who attended a session I presented to Condon Advisory’s Parramatta Accountants Discussion Group (PADG). The session was about the...
by Hardman Staff | Jun 17, 2021 | Insights
Last month I attended my first industry conference in ages, and in person. It was great. The networking, the content, the coffee, the giveaways (ha-ha – who doesn’t love a new notebook and pen). The conference was CommsCon by Mumbrella, aptly...
by Alison Jackson | May 13, 2021 | Insights
In the Mini MBA course I completed in February, we were given a whole lot of tips and tools to help build a strategy, develop ourselves as leaders and unlock opportunities in business. One that stood out for me was the ERRC Quadrants – a handy tool that’s part of the...
