by Hardman Staff | Nov 20, 2023 | Insights
The Ag Professional is the journal of Ag Institute Australia (AIA). A few years ago, we helped the Institute move from a very expensive hard-copy model to a sleek digital format that will keep it viable – which is important, because it’s the only journal of its kind,...
by Hardman Staff | Oct 23, 2023 | Insights
When two of Komatsu’s newest mining machines were launching in Australia, we saw an opportunity to tee up an exclusive media opportunity to get them on prime-time TV. On show was the WE1850-3 hybrid wheel loader and the GD955-7 motor grader, and we invited Mackay’s...
by Hardman Staff | Sep 26, 2023 | Insights
Sometimes you get to do work you really, really love. And that’s the experience we had recently when we worked with AgriFutures to deliver media training sessions for the state finalists in their Rural Women’s Award program. This is an awards program that really gets...
by Hardman Staff | Aug 24, 2023 | Insights
If you operate in or around agribusiness in Australia, you are probably hearing the term ‘carbon farming’ every second day. Even if you’re not in ag, you are probably familiar with the concept of carbon credits, which allow polluting businesses to buy credits to...
by Hardman Staff | Jun 21, 2023 | Insights
One of the best things about being in an agency with such a strong focus on agribusiness is that it takes me out of the office and into the orchards, the packing sheds, the fields and sometimes even the fish farm. It’s a fantastic way to see parts of the country I’d...
