Joining a crowded conversation 

Joining a crowded conversation 

When a major issue hits, everyone has a view (though not everyone has something valuable to say). The fuel crisis has quickly become a broad, high-profile conversation across industry, government and media. For organisations looking...
Media coverage matters to AI

Media coverage matters to AI

AI tools such as ChatGPT, Google AI Overviews and Perplexity draw heavily on third-party sources when summarising information about organisations. News outlets, industry publications and independent commentary are treated as stronger signals of credibility...