Media coverage matters to AI

Media coverage matters to AI

AI tools such as ChatGPT, Google AI Overviews and Perplexity draw heavily on third-party sources when summarising information about organisations. News outlets, industry publications and independent commentary are treated as stronger signals of credibility...
Imagining agriculture’s future, together

Imagining agriculture’s future, together

Hardman Communications partnered with Agribusiness Australia and CPRA to deliver Ag Reimagined: Innovation, Youth and the Future of Regional Australia, at Charles Stuart University’s Bathurst campus. With an in-person and livestream audience we looked at how...
Why winging it won’t do

Why winging it won’t do

A clear, proactive, simple-to-execute communications plan is the dream of most comms teams, but they don’t have time to do more than dream about it because they’re trapped in reaction mode: chasing emails, catching up on updates, answering requests.  A good...