Extroverts are not inherently better networkers, as some would believe. Effective networking depends on individual strengths, strategies, and personal preferences. Introverts can excel in cultivating deep, meaningful connections, while extroverts may thrive in larger,...
We love media training – there’s nothing better than seeing a nervous media newbie (or even a veteran looking for a skills update) feeling confident and ready to own their interviews. Here are our top five tips. 1. It’s all about you The very best thing you can do to...
Check-ups are always important, whether it’s with a doctor for your health, a mechanic for your car, or in our case, with a client for the projects we’re working on. It’s important to work in partnership with clients, but it takes trust and bravery to be transparent...
How many emails do you get each day? Multiply it by 10 and that’s probably the number of media pitches that land in the inbox of your favourite journo. If you want your big news covered, sometimes you have to do more than press send on a media release and just hope...
A few weeks ago, I had the opportunity to spend a couple of days in the Hunter Valley on a retreat for PR agency leaders, hosted by the PRIA’s Registered Consultancies Group. While there were plenty of takeaways over the two days, there were a few things that really...
