Advocating for industry

Advocating for industry

Advocacy, communications, public relations – they are all part of the mix when it comes to getting your message where it needs to go. Here’s a quick refresher on what’s what, and what might work for you: Communications is the umbrella that public relations and other...
What captivated us at CommsCon?

What captivated us at CommsCon?

Last month the team and I, along with our client Belinda, attended CommsCon, a major national PR and comms conference, to explore the latest trends, strategies, and challenges in our field. It was a chance for us to shake up our routine, get some fresh perspectives,...
Pole position for Komatsu

Pole position for Komatsu

Formula 1 has swept the globe and increased tenfold in popularity in the last few years, in large part thanks to the Netflix series Drive to Survive. So when our client Komatsu announced they had signed on as a major global partner with one of the 10 teams on the F1...
Why you should be monitoring media

Why you should be monitoring media

They say the only thing worse than being talked about is not being talked about – but how do you know what people are saying about you if you are not even listening? It’s important now more than ever for brands to stay ahead of the curve and have a true...