Time for a check-up?

Time for a check-up?

Check-ups are always important, whether it’s with a doctor for your health, a mechanic for your car, or in our case, with a client for the projects we’re working on. It’s important to work in partnership with clients, but it takes trust and bravery to be transparent...
The power of the pitch

The power of the pitch

How many emails do you get each day? Multiply it by 10 and that’s probably the number of media pitches that land in the inbox of your favourite journo. If you want your big news covered, sometimes you have to do more than press send on a media release and just hope...
The power of earned media

The power of earned media

A few weeks ago, I had the opportunity to spend a couple of days in the Hunter Valley on a retreat for PR agency leaders, hosted by the PRIA’s Registered Consultancies Group. While there were plenty of takeaways over the two days, there were a few things that really...
Introducing our new Media Masterclass

Introducing our new Media Masterclass

In our 21st year of business, we’re looking at other ways we can celebrate, and give back to the community and the industry sectors we love to support and be a part of. To that end, we’re excited to officially launch and offer free places in our new media training...
Top tips for engaging government

Top tips for engaging government

Between the federal and state government cycles, it seems there’s always an election coming up somewhere. For businesses and organisations that rely on government funding, or operate in areas where government policy can drastically impact market opportunity, getting...