Annual challenge or annual opportunity?

Annual challenge or annual opportunity?

Why annual reports matter   Too often, annual reports get stuck in Boring Land. Recycled content, stale messaging, last year’s template on repeat. They become financial boilerplate without story or soul.  But your annual report doesn’t have to be an...
Lessons from leaders

Lessons from leaders

Last month I attended the Communication & Public Relations Australia (CPRA) Agency Leaders Retreat – two days of big ideas and honest conversations about where our industry is heading. Spending time with more than 80 communications agency leaders reminded me...
From small talk to big opps

From small talk to big opps

Whether you’re at a formal event or striking up a conversation at a coffee shop, networking can be one of the most powerful tools for business growth. It’s more than just exchanging business cards and adding LinkedIn connections, real networking is about making...
Mushrooms and the media

Mushrooms and the media

The way we consume breaking news has transformed dramatically in the last 10, even 20 years. Recent events like the Erin Patterson trial are a prime example of this and show just how much our media consumption habits have changed. I don’t know about you, but every day...
The do’s and don’ts of website copy

The do’s and don’ts of website copy

Let’s be real – your website is often the first impression someone has of your business, and we all know how crucial first impressions are. Having a website isn’t just a ‘nice-to-have’, it’s a necessity. But here’s the catch: anyone can slap together a website....