Why winging it won’t do

Why winging it won’t do

A clear, proactive, simple-to-execute communications plan is the dream of most comms teams, but they don’t have time to do more than dream about it because they’re trapped in reaction mode: chasing emails, catching up on updates, answering requests.  A good...
Annual challenge or annual opportunity?

Annual challenge or annual opportunity?

Why annual reports matter   Too often, annual reports get stuck in Boring Land. Recycled content, stale messaging, last year’s template on repeat. They become financial boilerplate without story or soul.  But your annual report doesn’t have to be an...
Lessons from leaders

Lessons from leaders

Last month I attended the Communication & Public Relations Australia (CPRA) Agency Leaders Retreat – two days of big ideas and honest conversations about where our industry is heading. Spending time with more than 80 communications agency leaders reminded me...
From small talk to big opps

From small talk to big opps

Whether you’re at a formal event or striking up a conversation at a coffee shop, networking can be one of the most powerful tools for business growth. It’s more than just exchanging business cards and adding LinkedIn connections, real networking is about making...