by Hardman Staff | Aug 26, 2024 | Insights
Sometimes we need to help clients make big decisions, like completely ditching their successful social media platforms and starting fresh. The effort and time it takes to build a social platform and follower numbers is monumental, so when we told a client that they...
by Hardman Staff | Jul 23, 2024 | Insights
Sometimes in PR, we can get so focused on getting the big mainstream, prime time media hits, that we forget that the smaller media can be just as important to the audience you’re trying to reach. The media landscape continues to change, but regional and local titles...
by Hardman Staff | Jul 23, 2024 | Insights
Publications can be daunting. There’s a lot of plate spinning involved in bringing together content and images, managing timelines, writing copy, proofreading and getting it all on the page. But at HC, we love every bit of it! Here are five ways we can help get your...
by Hardman Staff | Jul 23, 2024 | Insights
It’s hard to ignore the growing presence of AI and automated content. The dead web theory – some call it a conspiracy – suggests there is more AI than ‘real’ content on the web these days. But as a brand, you want to connect with actual people and that requires...
by Hardman Staff | Jun 20, 2024 | Insights
Many brands aspire to be thought leaders in their field, but often don’t know where to start, or what to say. Thought leadership has to be engaging. And it has to be leading. You must add something of value to the conversation. If you’re saying what everyone else is...
