by Hardman Staff | Oct 21, 2024 | Insights
Whether we’re fully on the bandwagon and embracing AI every day, or just dipping our toe into ChatGPT with a few questions to see what it spits out, I think the majority of us will use AI for one reason or another in a meaningful way in the next 12-18 months. As...
by Hardman Staff | Oct 21, 2024 | Insights
Breaking up is hard – even in business. We’ve all been there: sometimes clients move on because their needs shift, budgets change or (and this is our favourite) we’ve built their capabilities so well, they’re ready to soar without us. Recently, we found ourselves in...
by Hardman Staff | Sep 25, 2024 | Insights
We’ve worked on a few different PR campaigns that involve a lot of local stakeholders, from award winners who want to share their win with local media to on-the-ground spokespeople in different regions who can share local insights. If you have a large PR campaign with...
by Hardman Staff | Aug 26, 2024 | Insights
Sometimes we need to help clients make big decisions, like completely ditching their successful social media platforms and starting fresh. The effort and time it takes to build a social platform and follower numbers is monumental, so when we told a client that they...
by Hardman Staff | Jul 23, 2024 | Insights
Sometimes in PR, we can get so focused on getting the big mainstream, prime time media hits, that we forget that the smaller media can be just as important to the audience you’re trying to reach. The media landscape continues to change, but regional and local titles...
