At an expo in China, virtually every brand shied away from embracing its Chinese connection.
This might have been understandable when China was just emerging as the go-to place for low-cost production, but when everyone is there, it seems a bit backward to keep hiding from it.
There’s a big opportunity for Brand China to start asserting itself not as the cheap place, but the best place. And there’s a big opportunity for brands to get on board and take some pride in the Made in China tag.
We saw products that were of questionable quality, for sure, but we also saw products that easily rivalled what’s coming out of the rest of the world.
As China continues to evolve, so too will its role in development and manufacture. Already, China is turning out engineers at an astonishing rate, and there’s a shift in focus away from cheap labour to educated, skilled labour.
At Bauma, we talked with Ning, who collaborated with some friends from university to create China Foundation Web, bringing together contractors, financiers and major projects teams. He’s just one example of where China’s heading, and fast.