How much is too much?

How much is too much?

How much copy do you need to put on a single page of your website to make it really irresistible to Google’s ranking algorithm? 200 words? 500? Actually, data shows the best ranking pages have between 1,400 and 2,000 words on them! This is especially useful to know if...
Starting a new financial year off right

Starting a new financial year off right

We all start a new year and a new financial year off with the best of intentions but can quickly get sucked into the execution of the plan and business as usual tasks. Investing some time in reflecting on the previous year and looking forward to ensure things are on...
Finding value in social media as a business tool

Finding value in social media as a business tool

Is there a direct link between social media and your business objectives, and setting your brand values? Or is social media just a brand building platform, and somewhere businesses can interact with their customers? Aligning your social media goals to your business...
Hello to Biax

Hello to Biax

Holloway Group is a new breed of Australian manufacturing business, with a strong focus on innovation and sustainability and an appetite for growth. Most recently, the group acquired Biax, and we have been working with them to tell the world about it. This...
Working on your insides

Working on your insides

This week I was really pleased to chat with a business owner who attended a session I presented to Condon Advisory’s Parramatta Accountants Discussion Group (PADG).   The session was about the...