by Hardman Staff | Jul 23, 2024 | Insights
It’s hard to ignore the growing presence of AI and automated content. The dead web theory – some call it a conspiracy – suggests there is more AI than ‘real’ content on the web these days. But as a brand, you want to connect with actual people and that requires...
by Hardman Staff | Jun 20, 2024 | Insights
Many brands aspire to be thought leaders in their field, but often don’t know where to start, or what to say. Thought leadership has to be engaging. And it has to be leading. You must add something of value to the conversation. If you’re saying what everyone else is...
by Hardman Staff | Apr 23, 2024 | Insights
When it comes to showcasing your business, a picture really is worth a thousand words. Whether you’re launching a new product, updating your website, or creating content for a marketing campaign, investing in a professional photoshoot can elevate your brand and make a...
by Hardman Staff | Sep 26, 2023 | Insights
Do you ever dread writing another business social post and tire of coming up with new ways to say the same thing over and over? Or do you feel like your posts have become stale and you could be doing better? You are not alone. The struggle to create compelling posts...
by Hardman Staff | Jun 21, 2023 | Insights
A few weeks ago, I had the opportunity to spend a couple of days in the Hunter Valley on a retreat for PR agency leaders, hosted by the PRIA’s Registered Consultancies Group. While there were plenty of takeaways over the two days, there were a few things that really...
