by Hardman Staff | Jul 26, 2022 | Insights
How much copy do you need to put on a single page of your website to make it really irresistible to Google’s ranking algorithm? 200 words? 500? Actually, data shows the best ranking pages have between 1,400 and 2,000 words on them! This is especially useful to know if...
by Hardman Staff | Jul 26, 2022 | Insights
Climate change and Covid dominated as topics at this years’ Mumbrella360 – a two-day conference of ideas, insights and inspiration for over 2,000 senior professionals in media and marketing. GreenCollar’s head of marketing, Susan Horn, shared some really...
by Hardman Staff | Apr 20, 2022 | Insights
Values. Culture. We all talk about them but how many of us really recognise them as fundamental to a business’s success and navigating troubled waters? They are not the same thing, and they are much more than buzzwords. Values – your guiding beacons If you...
by Hardman Staff | Apr 20, 2022 | Insights
Earlier this month we had an opportunity to hold a content workshop for our engineering client UES International at their important offsite strategy session. They had brought in staff from all over the region and were spending time sharing, learning, and planning for...
by Hardman Staff | Nov 23, 2021 | Insights
Unique Selling Proposition (USP) or Unique Value Proposition (UVP), in a nutshell, is what sets your business apart from your competitors. It’s what makes your product or service different to others in your industry. What are you selling to customers that separates...
