by Hardman Staff | Apr 20, 2022 | Insights
Earlier this month we had an opportunity to hold a content workshop for our engineering client UES International at their important offsite strategy session. They had brought in staff from all over the region and were spending time sharing, learning, and planning for...
by Hardman Staff | Nov 23, 2021 | Insights
Unique Selling Proposition (USP) or Unique Value Proposition (UVP), in a nutshell, is what sets your business apart from your competitors. It’s what makes your product or service different to others in your industry. What are you selling to customers that separates...
by Hardman Staff | Jun 17, 2021 | Insights
Last month I attended my first industry conference in ages, and in person. It was great. The networking, the content, the coffee, the giveaways (ha-ha – who doesn’t love a new notebook and pen). The conference was CommsCon by Mumbrella, aptly...
by Hardman Staff | Jun 15, 2021 | Insights
Davey Water Products has been manufacturing and supplying industry leading pumps, filtration systems and pioneering new and innovative solutions for the water industry for over 80 years. A critical part of their success is the Davey Master Dealer network that supports...
by Hardman Staff | Feb 16, 2021 | Insights
Catchphrases that have had their day – here are a few of the words and phrases spawned in 2020 that we’re well and truly ready to say goodbye to: Unprecedented times. Yes, in March 2020 when everything turned upside down, we did find ourselves in unprecedented...
