21 tips for nailing an interview

21 tips for nailing an interview

We’ve just finished delivering in-person media training, across the country, to the incredible finalists in this year’s AgriFutures Rural Women’s Award. What an inspiring range of initiatives being championed by these women in their local communities.  In the...
ChatGPT – coming ready or not

ChatGPT – coming ready or not

ChatGPT has been a hot topic the past few weeks. If you haven’t heard of it, it’s an AI-driven chatbot that can produce extremely sophisticated content. It is capable of generating human-like responses to a wide range of prompts, including questions, statements and...
The art of ‘nemawashi’

The art of ‘nemawashi’

Have you heard of Nemawashi? Neither had we until last year, but it’s a phrase that really made us think about how we can do and be more ‘nemawashi’ when working with our clients. ‘Nemawashi’ is a Japanese term that translates to “going around the roots.” It’s a...
Tips for the pitch

Tips for the pitch

These past few months we’ve been doing a lot more media work than usual – planned campaigns plus jumping on urgent news opportunities for our clients. It’s been invigorating working towards deadlines and ensuring our clients coverage makes publication, but one...
Make an impact

Make an impact

One of the sessions I was lucky enough to attend at this year’s PRIA Conference focused on ‘Impact storytelling: how evidence of impact is changing comms.’ We heard from a panel of experts on how we, as communicators, need to look beyond growth metrics and engagement...