by Hardman Staff | Oct 23, 2023 | Insights
Did you know that TikTok has 1.5 billion users globally and 1 billion users are active each month? Those are not figures you ignore. But even if you’re not on TikTok, even if it’s not the right channel for your brand, even if you don’t care about it one bit – TikTok...
by Hardman Staff | Oct 23, 2023 | Insights
When two of Komatsu’s newest mining machines were launching in Australia, we saw an opportunity to tee up an exclusive media opportunity to get them on prime-time TV. On show was the WE1850-3 hybrid wheel loader and the GD955-7 motor grader, and we invited Mackay’s...
by Hardman Staff | Aug 23, 2023 | Insights
I asked someone for their business card recently and was met with a look of skepticism. “Do people still do that?” they said. And it got me thinking… do they?? At Hardman Communications, we have business cards, but we’re debating the value of replacing them when they...
by Hardman Staff | Jul 19, 2023 | Insights
How many emails do you get each day? Multiply it by 10 and that’s probably the number of media pitches that land in the inbox of your favourite journo. If you want your big news covered, sometimes you have to do more than press send on a media release and just hope...
by Hardman Staff | Sep 20, 2022 | Insights
One of the sessions I was lucky enough to attend at this year’s PRIA Conference focused on ‘Impact storytelling: how evidence of impact is changing comms.’ We heard from a panel of experts on how we, as communicators, need to look beyond growth metrics and engagement...
